My research broadly focuses on understanding how consumers and firms interact with emerging technologies such as livestream, non-fungible tokens (NFTs), and Metaverse-related technologies (AR/VR). I aim to understand how these platforms and technologies affect behavior and its consequences to various stakeholders—such as consumers, brands or marketers, and content creators—using psychological theories related to information processing and environmental psychology and methodologies such as experimental design using custom interactive stimuli, empirical modeling, and web scraping.
Additionally, I have a stream of research that focuses on understanding how context affects consumers. Please feel free to drop a note if you'd like to talk about my research or about anything else!
On Livestream
On Artificial Intelligence
On Thematic Consumption
On Augmented Reality
On NFT in Luxury
On Attraction Effect
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