My research focuses on understanding how consumers and firms interact with emerging technologies such as livestream, non-fungible tokens (NFTs), and Metaverse-related technologies (AR/VR). I aim to understand phenomena that occur with the proliferation of these technologies both in the marketplace and on various stakeholders using psychological theories related to information processing and methodologies such as experimental design, empirical modeling, web scraping.
On Artificial Intelligence
On Augmented Reality
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