• Home
  • CV
  • Research
  • Experience
  • Who is Eric?
  • More
    • Home
    • CV
    • Research
    • Experience
    • Who is Eric?
  • Home
  • CV
  • Research
  • Experience
  • Who is Eric?

Eric S. Park

Eric S. ParkEric S. ParkEric S. Park

Education

Columbia University, New York, NY

2019-Present

Ph.D., Marketing, Graduate School of Business

Columbia University, New York, NY

2022

M. Phil., Marketing, Graduate School of Business

The University of Texas at Austin, Austin, TX

2017

B.B.A. With Honors, Marketing, McCombs School of Business

The University of Texas at Austin, Austin, TX

2017

Elements of Computer Science Certificate, Department of Natural Sciences

Select Teaching Experiences (Listed are TAships)

Core Curriculum

Marketing Core (Fall 2020; MBA); Under Keith Wilcox

Digital Marketing and Innovation

Digital Marketing (Fall 2021; Undergrad); Under Michelle S. Greenwald 

  • Guest Lecture on Conjoint Analysis  


Foundations of Innovation (Spring 2022, Spring 2023; MBA); Under Melanie Brucks  

  • Guest Lecture on Virtual Influencers in Marketing


Data Driven Design for Social Innovation (Fall 2023; Cross-Disciplinary, Undergrad & Masters); 

Under Gita Johar, Adam Royalty, Nakul Verma

  • Guest Lecture on Experimental Design on Qualtrics

Branding, Marketing Management, and Insight Generation

Managing Brands, Identity, & Experience (Spring 2021, Summer 2021, Spring 2022, Summer 2022; 

MBA/EMBA); Under Bernd Schmitt


Marketing Management (Summer 2021; Undergrad) Under Michelle S. Greenwald


Experimental Design and Analysis for Behavioral Research (Fall 2021; PhD) ; Under Michel Pham    


Strategic Consumer Insights (Spring 2023; MBA); Under Michel Pham  

Select Industry Experience

Anheuser-Busch InBev Mgr. Innovation Agile, Insights; New York City, NY  

(Dec 2018 – July 2019)

  • Manage all consumer testing of new to world products from concept to launch
  • Develop agile consumer testing toolkit methodologies
  • Coordinate 3YP pipeline development with cross-functional partners (i.e. innovation) 


Anheuser-Busch InBev – Portfolio Analyst, Innovation; New York City, NY 

(July 2017 – Dec 2018)

  • Create an analytical framework designed to enhance focus for AB’s US Innovation 5-year pipeline
  • Optimize the Stage Gate process to boost agility and efficiency in a highly complex process
  • Manage 3+ experiential events for both internal and external new product commercialization 


Copyright © 2024 Eric S. Park - All Rights Reserved.


This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept